Social media is where fans can experience the 76ers in real time—at any time. It’s one of the team’s most visible platforms, and design plays a key role in how we show up—celebrating milestones, building narratives, and staying top of mind throughout the season.

My role is to make sure 76ers content stands out in the feed without losing its place in the brand. That means designing for the scroll—keeping tentpole moments and campaigns feeling fresh and relevant, while still aligning with our broader identity. I’m always thinking about what fans are seeing in real time and how to meet that moment with work that’s distinct, high-energy, and built to engage.