Must-Have Munchies | Insomnia Cookies

Insomnia Cookies is a late-night dessert brand beloved by college students and young adults, known for its playful tone, indulgent treats, and bold, irreverent personality.

As a freelance designer for Insomnia, I’m often brought in mid-campaign to expand and elevate existing creative. Whether building new deliverables or advancing a concept, I ensure every asset stays true to the brand’s identity while keeping the work fresh, fun, and high-impact. The role calls for adaptability, creative initiative, and a sharp understanding of what resonates with Insomnia’s fast-moving, youth-focused audience. I helped bring their Must-Have Munchies campaign to life—developing digital assets and promotional materials that captured the campaign’s cheeky tone and late-night energy, all while staying rooted in Insomnia’s distinct look and feel.