The 76ers launched an exclusive merchandise capsule with Sportique under their 76 Originals line as part of the 2023-24 City Edition campaign presented by Crypto.com. The standout feature of this campaign was a pop-up shop located in the heart of Reading Terminal Market during the holiday season, marking the first time the 76ers met fans off the court to offer exclusive merchandise and unique experiences. The shop featured a custom t-shirt, available only at the pop-up, along with ticket giveaways and appearances by the entertainment squad to engage fans throughout the week.

I played a key role in designing the merchandise and developing the campaign, ensuring the visuals aligned with prominent, trend-forward fashion brands while elevating our promotional style. The pop-up space was thoughtfully curated in partnership with Comcast and Reading Terminal Market, creating an immersive and memorable fan experience. I also art directed the photoshoot for the merchandise, working with players and overseeing product photography to authentically capture the essence of the capsule.

Product and player photography by Maggie Zerbe.